The research process in Design Thinking is an essential part of the creative process. It involves gathering and analysing data to gain a deeper understanding of the problem and the people who are affected by it. This data can be collected through interviews, and observations.

A key component of this process is the creation of a persona, which is a representation of the target user of a product or service. The persona process involves gathering data about the user, such as their demographics, needs, motivations, and behaviours. This data is then used to create a detailed profile of the user, which can be used to inform product design decisions.

This stage often involves a great deal of creativity and collaboration, as designers work together to come up with as many ideas as possible. Ideation can take many forms, including brainstorming sessions, sketching, prototyping, and other techniques for generating and testing ideas. The goal of ideation is to explore a wide range of potential solutions and identify the most promising ideas to pursue.

Prototyping is a term used in the design thinking process to describe the creation of a physical or digital model of a proposed solution. Prototyping allows designers to test their ideas and gather feedback from users, which can help to refine and improve the design. Prototyping can take many forms, including creating physical models, building digital simulations, or developing a rough version of the solution.

Testing can take many forms, including user interviews, focus groups, or usability studies. The goal of testing is to gather feedback from users about the design and to use this feedback to refine and improve the solution. Testing is an important part of the design thinking process, as it allows designers to validate their assumptions about user needs and to ensure that their solutions are effective and desirable.

In the design thinking process, feedback is often used to identify any issues or challenges with the design, and to guide the development of future iterations of the solution. By incorporating feedback from users into the design process, designers can create solutions that are better tailored to the needs and preferences of their intended users.